Du verstehst manchmal nur "Bahnhof" bei allen diesen Abkürzungen? Hier wird Dir geholfen 😀
Ads
- KPI = Key Performance Indicators
- PPE = Page Post Engagement
- CTW = Click to Website
- WC = Website Conversion
- IC = Initiate Checkout
- WV = Website Visitors
- VC = View Content
- ATC = Add to Cart
- PU / PUR = Purchase
- CA = Custom Audience
- LAA / LLA = Look alike Audience
- RT = Retargeting
- VV = Video Views
- AB = Auto-Bidding
- MB = Manual Bidding
- LTB = Life Time Budget
- CC = Custom Conversions
- DPA = Dynamic Product Ads
- UPP = Unpublished post / Dark Post
- DT = Desktop
- MO = Mobile
- CBO = Campaign Budget Optimization
- DCO = Dynamic Creative Optimization
Tools
- PE = Power Editor
- BM = Business Manager
- AI = Audience Insights
- AM = Ads Manager
Metrics
- CPP = Cost per Purchase
- CPL = Cost Per Lead
- CPE = Cost per Engagement
- CTR = Click-through Rate
- CPC = Cost per Click
- CPM = Cost per 1000 Impressions
- CPA = Cost per Acquisition / Action
Marketing
- LTV = Lifetime Value
- ATF = Above The Fold
- CR = Conversation-Rate
- CTA = Call To Action
- ROI = Return On Investment
- ROAS = Return On Ad Spend
- AOV = Average Order Value
- LTV = Life Time Value
- VA = Virtual Assistant
- COGS = Cost of Goods Sold
- COD = Cash on Delivery
- TOS = Terms of Service
- UGC = User-Generated Content
- BIG 5 = US, Canada, UK, Australia, New Zealand
Diese Liste wird laufend ergänzt, es lohnt sich hier immer mal wieder vorbeizuschauen 😎